The Program Manager of Integrated Brand Strategy and Marketing is responsible for helping achieve organizational business and audience goals through developing and implementing experience-centric, data informed strategies within a cross-functional team.

 

Specifically, program managers are responsible for flexibly identifying and developing experience- entric solutions grounded in strategic priorities, extensive research, key customer journeys, and competitor knowledge. You are responsible for effective, cross-functional program management to ensure successful and timely completion of the plans with effective use of departmental resources while demonstrating measurable value and impact. Finally, you are responsible for participating in initiatives designed to help improve the performance of the overall integrated brand strategy and marketing function at OHSU. We are an agile, driven team, committed to continuous improvement in our projects and processes. We approach work, and one another, with curiosity, and challenge ideas for the betterment of the team. Program managers are expected to participate in discourse and offer constructive solutions.

 

The program manager role requires robust critical thinking ability, excellent presentation and internal partner management skills, superb writing and verbal communication, exceptional project management and a deep understanding of and experience with translating data and analytics into actionable insights. As OHSU is a complex, matrixed organization, the ability to handle ambiguity and untangle complexity is vital, as well as the ability to think and act strategically while prioritizing a high numbers of tasks with varying workload and importance and enabling team members to execute solutions. Experience developing integrated brand strategy and marketing programs is required, as is experience leading cross-functional teams. You will ensure our brand experiences are evolving to meet end user needs, our research is identifying optimizations for our brands to be successful, our creative is breaking through to our audience targets and we are meeting and exceeding our business and audience goals. Your ultimate north star is an aligned, consistent, cohesive audience experience rooted in OHSU’s mission, vision and values.

 

You will work directly with an array of collaborators inside and outside the department, including senior-level faculty and administrative leaders. Excellent customer service and interpersonal skills are paramount. You must have a willingness to step into the undefined, find opportunities, articulate a vision and drive collaboration between teams and levels of the organization. You are expected to be a high-impact, empathetic leader who is a change agent and can develop strategies that create value.

Integrated brand strategy and marketing program discovery and strategy

Acquire and maintain fluency in OHSU's institutional goals and develop strategies to help OHSU achieve those goals. Research, develop, execute, measure and optimize integrated brand strategy and marketing programs, including recommending strategies and tactics designed to achieve business objectives and meet audience goals. Specific tasks may include:

• Moving forward effective, efficient discovery for each project, understanding the ecosystem for the work and the appropriate amount of  time for the team to invest.
• Listening and learning through qualitative and quantitative research and/or soliciting knowledge from subject matter experts to understand business objectives, audience journeys, interconnected brand experience (including operationally), and competitive positioning.
• Participating in qualitative and quantitative primary research initiatives to better understand audience experience, goals, and behavior; brand positioning and performance; and competitive market realities.
• Leveraging available data from multiple sources to inform recommendations and strategies.
• Developing strategy by drawing on actionable insights, collaborative capabilities, and a thorough understanding of interconnected audience needs.
• Piloting and scaling efforts for continued learning and optimization.
• Providing counsel to internal partners to ensure consistency and cohesiveness of the holistic brand experience at OHSU as embodied in key audience journeys.

Strategic program management

For program plans or other assigned projects, ensure value and impact. Specific tasks may include:

• Working collaboratively across departments and with external vendors to implement plans effectively.
• Establishing an effective, unified program with a blend of projects that advances the program's purpose.
• Ensuring that each project within the program has a clear business case, and prioritization in relation to other program projects. Ensuring alignment across programs. 
• Leading a cross-functional team, serving as the strategic compass, and ensuring each expert on the team understands the "why" behind our work.
• Reporting project status, impact and value delivered to senior leaders and internal partners.
• Coordinating with other team members to ensure effective resource allocation across departmental projects. 
• Developing deadlines and plans for discrete project elements within the larger team’s process.
• Providing oversight and input to internal staff (e.g., design, content strategy, web production, analytics, operations, events, communications, public affairs, social media, strategic services) and external vendors. 
• Managing budgets and relationships with external vendors.
• Ensuring program creation, assignments and updates are in appropriate project management platforms and following project process format.
• Communicating project status, value and impact to stakeholders. 
• Participating in selection of agencies and vendors for web, design, photography, video, and written promotions or projects.
• Participating in efforts to continually improve project management workflows and processes.

Analytics and reporting

• Driving results through regular interpretation and measurement of data and insights.
• Reporting on continuous learning, results and impact to the extended team and key internal partners and leadership to foster understanding, adaptation and buy-in.

Brand Strategy and Marketing department initiatives or special projects

For assigned projects or department initiatives, provide input or leadership as needed to advance department objectives. Specific tasks may include:

• Seeking out professional development activities to elevate individual, department and organizational performance. This includes department- sponsored training, classes and/or conferences as well as personal accountability for staying abreast of changes to and the future of integrated brand strategy and marketing.
• Helping identify gaps in OHSU program performance and suggesting improvements (e.g., staffing adjustments, role changes, workflow improvements, vendor relationships, software/tool use, improvements in measurement and reporting).
• Leading or participating in department initiatives or projects designed to improve performance (e.g., new software implementation, research projects, digital projects, workflow improvement efforts). 
• Serving as department liaison for key projects or relationships.

Other duties as assigned

Education:

• Bachelor’s degree in business- or marketing-related discipline Commensurate experience may be considered in lieu of degree.

Experience:

• At least 7 years of progressive responsibility in:
  • Developing integrated brand strategy and marketing plans
  • Executing integrated brand strategy and marketing campaigns
  • Demonstrating value and impact of project plans through data and analytics
  • Effective and accountable project management

Job Related Knowledge, Skills and Abilities (Competencies):

• Demonstrated knowledge of best practices in integrated brand strategy and marketing, qualitative and quantitative research, strategic planning and optimization.
• Excellent skills in:
  • Achieving and reporting integrated brand strategy and marketing project impact
  • Managing integrated brand strategy and marketing projects
  • Presenting to internal partners and executives 
  • Written, visual and verbal communication 
  • Data analysis (demographics, competitive profiling, market share, consumer decision pathways)
• Digital-first mindset with a commitment to continuous learning in SEO, SEM, and content marketing best practices. Demonstrated capabilities in specific areas (e.g. digital advertising, search advertising, market research, persona development, journey mapping).
• Ability to work independently amid ambiguity, using initiative and judgment to create and maintain effective programs, establish schedules and priorities.
• Demonstrated dedication to accountability for self and team performance and behavior
• Ability to work cooperatively with diverse departments and employees.
• Ability to work quickly under pressure, managing deadlines and keeping projects on track.
• Ability to synthesize and analyze complex issues.
• Strong attention to detail.
• Strong ability to prioritize and work independently.
• Exceptional interpersonal and customer service skills.

Education:

• Graduate degree or graduate-level coursework in business, marketing or related field

Experience:

• At least 2 years’ experience working in a high-complexity, matrixed environment

Job Related Knowledge, Skills and Abilities (Competencies):

• Experience using marketing automation tools to create and execute strategic plans.
• Demonstrated knowledge in implementing experience design, human-centered design, and/or service design principles and practices

Hybrid position: telework with infrequent on-campus meetings and responsibilities.

Office work schedule associated with leadership in an office setting; may require long hours to achieve timely completion of work products. Heavy use of a computer and phone. Occasional business travel. Virtual meetings will be a regular occurrence. 

Oregon Health & Science University values a diverse and culturally competent workforce. We are proud of our commitment to being an equal opportunity, affirmative action organization that does not discriminate against applicants on the basis of any protected class status, including disability status and protected veteran status. Individuals with diverse backgrounds and those who promote diversity and a culture of inclusion are encouraged to apply. To request reasonable accommodation contact the Affirmative Action and Equal Opportunity Department at 503-494-5148 or aaeo@ohsu.edu.